🍱 Omnichannel marketing; Tackling misinformation; A table to go; and more
All the insider dope you didn't know you were missing
Hello, and welcome back to The Marketing Kable. Every week we wade through the wasteland of the Internet to bring you ideas, voices and campaigns to inspire your marketing. Grab your seats because this newsletter is the ultimate marketing variety show.
something to read
touch the screen. Omnichannel marketing is like a party line for companies, allowing them to connect with their customers on multiple channels, from the web to real life to the good old telephone. This type of marketing lets companies give their customers the VIP treatment, with personalized interactions that make them feel like the star of the show.
To really kill it with omnichannel marketing, you need to make sure their act is tight across all company channels. This means keeping the same look and feel and being consistent in messaging. Like the smoothest handover ever. Consistency is key to giving customers a great experience and building trust, which is half the battle in business. So to succeed at omnichannel marketing, remember: be consistent.
More in this article by the Neilsen Norman Group.
something to watch
I got nobody left to believe. It's been over three decades since the AIDS epidemic began, and we've come a long way since then. An estimated 650,000 people died from HIV globally in 2021, which is 68% fewer than in 2004 (the peak) in spite of a period of substantial population growth in many high-burden countries. Over the years, scientists have developed treatments that allow many people with HIV to live long and healthy lives. And now we finally have effective ways to prevent people from contracting the virus in the first place.
Unfortunately, misinformation about AIDS and living with HIV is still rampant. In the post-truth era, facts are more important than ever for pharma marketers. With all the disinformation out there, it's easy to lose credibility and customer trust. That's why we recommend watching this Ted-Ed lesson by Philip A. Chan. He discusses the HIV prevention measures that have the potential to stop the epidemic and achieve the long-awaited goal of HIV eradication - all without having to cure the disease itself.
Ted-Ex talks are a great starting point for creating your own original content. You can use content that aligns with your company ethos as inspiration for videos or articles that build on the ideas presented in the talks.
something to listen to
no knowledge like insider knowledge. If you're looking to sneak a peek into the inner workings of the ad industry, then Under the Influence with Terry O'Reilly is the podcast for you. With nearly 30 million downloads, O'Reilly's show is the ultimate fly-on-the-wall experience, giving you access to the hallowed halls, secret boardrooms, and exclusive recording studios of the advertising world. O'Reilly shares insightful and often hilarious anecdotes about human behaviour, pop culture and marketing, making this one a win for us.
More about this episode by the CBC Listen.
Everyone needs a little marketing inspiration in their lives. Recommend The Marketing Kable to a friend.
something to inspire
think outside the bag. McDonald's, in collaboration with Leo Burnett, have come up with a genius solution for the age-old problem of where to eat greasy fast food. During the Milan Design Week, McDonald's launched the TableBag – a one-of-a-kind, 100% recyclable creative project that transforms the city into an open-air restaurant. Customers can enjoy their meals on the go with boxes that transform into makeshift table tops when placed on street dividers.
This innovation, we think, is a win for both customers and businesses. It eliminates the hassle of finding a spot to eat on the go and provides a unique, environmentally friendly solution. Plus, who doesn't love the idea of turning a greasy McDonald's box into a fancy little table? The TableBag is a great example of how businesses can think outside the box to come up with creative and sustainable solutions to everyday problems.
something to learn
have google, will learn. Want to flex those marketing muscles? Look no further than Google's Fundamentals of Digital Marketing course, approved by the Interactive Advertising Bureau Europe and The Open University. With 26 jam-packed modules designed by Google trainers, you'll get a crash course in all the essential skills, plus plenty of practical activities and real-world examples to turn that knowledge into action.
bonus read
we're all just a collection of atoms. Picture this. You sit nervously in an all-hands meeting, terrified of introducing yourself. As you listen to other introductions, you conjure up all the ways you're going to mess this up. When it's your turn, you launch into your intro; beads of perspiration line your brow. You struggle to remember your own name and start to panic. Your mouth opens, and you awkwardly blurt out your name and random facts. Introductions over. Until next time.
If, like us, you dread introducing yourself, whether in a Zoom meeting or even just chatting by the water cooler, worry no more! Here's a tried and true structure you can use to confidently introduce yourself in any situation, online or in person. And the best part? You can tailor it to fit your specific context. Next time you're feeling tongue-tied, you'll be able to focus on everyone else's introductions instead of stressing over your own.
That's it for this edition of The Marketing Kable. If you received this newsletter as a forward, do consider signing up. It's forever free and just for you.
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